Updated December 14, 2023
Tract Learning, Inc. (doing business as Farmhand, collectively, “Farmhand”, “we”, “us” or “our”) owns and operates the Farmhand website located at https://www.gofarmhand.com (the “Site”), and any related resources, materials, information and/or services provided by us in connection with the use of the Platform and/or Site (all of the foregoing, collectively, the “Services”). Please read this Privacy Notice carefully. It provides important information about your personal information and tells you about your rights under applicable privacy laws. If you are a California resident and would like to exercise your California privacy rights, please see Section 13: California Consumer Privacy Act (CCPA) Disclosures.
This Privacy Notice is intended to help our users better understand how we process personal information, and how Farmhand may use, transfer, store and disclose such personal information.
The term “personal information” or “personal data” means any information about an individual from which that person may be identified. For example, it may include a person’s name, telephone number, email address, or payment information, and in some jurisdictions, IP address. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data).
Farmhand may collect personal information when you:
If you are an Administrator (collectively referred to as, “Authorized Users”), please note that certain information collected by us in connection with your use of the Services is controlled by the Account Holder that has entered into the Farmhand Terms of Service available here or other agreement with Farmhand (hereinafter, the “Terms”) for the access and use of the Services.
When Farmhand collects or processes such information provided by or collected from Authorized Users, it does so as a processor on behalf of the Account Holder, who is acting as the controller. If you access and/or use the Services as an Authorized User, the Account Holder determines its own policies regarding storage, access, modification, deletion, sharing, and retention of such information which may apply to your use of the Services. If applicable, please check with the Account Holder about the policies and settings it has in place with respect to information you submit in connection with your use of the Services.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
BY ACCESSING OR USING THE SERVICES, OR SUBMITTING INFORMATION IN CONNECTION WITH YOUR USE OF THE SERVICES, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ THIS PRIVACY NOTICE.
Farmhand reserves the right to update or modify this Privacy Notice at any time. All updates and modifications to these documents will be effective from the day they are posted on the Site at gofarmhand.com (except as stated below). If we make any material changes to this Privacy Notice, we will notify Account Holder of these changes by sending a notification to the email address we have on file for Account Holder, and may also notice Account Holder and its Authorized Users of such changes by posting a notice on the Site and through the user interface of the Platform. It is your responsibility to regularly visit and review this Privacy Notice. If you do not agree to any updates or modifications to the Privacy Notice, simply do not use or access the Services (or any part thereof). Your continued use of the Services after we have posted the updated Privacy Notice, or, in the event of material changes, ten (10) days following the date we first notified Account Holder of such material changes via email or the date we posted the notice of such changes on the Site and/or through the Platform, as applicable, signifies to us that you acknowledge and agree to be bound by the revised Privacy Notice.
In connection with your use of the Services, Farmhand may collect the following personal information directly from you or from your Account Holder:
Please be advised that we may ask you to update your information from time to time in order to keep it accurate.
IMPORTANT – PLEASE NOTE, if you provide personal information to us about someone else, you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by data protection laws, we may collect, use and disclose such information for the purposes described in this Privacy Notice. For example, you should ensure the individual concerned is aware of the terms detailed in this Privacy Notice.
When you use or interact with the Services we, or our authorized third-party service providers, automatically collect information about how you use them (collectively, “Usage Information”).
Usage Information that we collect consists of information about your interactions with the Services, including information about the device used by you to interact with and/or access the Services, including, without limitation, IP address, access dates and times, information about your approximate location (as determined through your IP address), device information, device event information, crash data, and log data when you access and use the Services.
This information allows Farmhand to understand how you’ve used the Services (which may include administrative and support communications with us), and other actions you have taken in connection with your use of the Services. We use this information for our internal purposes, specifically to operate, maintain, secure and improve the Services.
We may also use this information to provide the Account Holder with notifications, recommendations, and information about specific features of the Services and/or additional products, services, or features we believe may be of interest to Account Holder and/or its Authorized Users (for example, the most popular courses taken by other users of the Services).
We or authorized third parties collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes. Farmhand tracks the use of the Services, but does not track users across third party websites. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. When you visit or access the Services, we may by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information about the devices and software you use to access the Services, such as the type of Internet browser or mobile device you use, the website or source that linked or referred you to the Services, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, and other similar technical information. Typically, all technical, analytics, and usage information is gathered by Farmhand in anonymous form and does not identify you personally.
We use both session ID cookies and persistent cookies. These technologies (or a combination of them) are used to help us:
We may use third party tools and technologies to help us gather this information discussed above. For instance, we use Google Analytics, Mixpanel, and LogRocket to collect and process certain analytics data and security with technologies such as tracking pixels.
Google provides some additional privacy options described at google.com/policies/privacy/partners with respect to Google Analytics cookies. To opt out from Google Analytics, you can download a plug-in from tools.google.com/dlpage/gaoptout.
Mixpanels’s Product Intelligence platform is used only for authenticated users to improve the product experience and more information can be found here mixpanel.com
LogRocket is used to record user sessions and more information can be found here: logrocket.com
In some instances, we process personal information from third parties, which consists of:
With the personal information and other data (including Usage Information) collected by us, we process de-identifiable “Aggregated Data”, such as statistical or demographic data. Aggregated Data may be derived from personal information, but is not considered personal information under the law. If we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information, which will be processed in accordance with this Privacy Notice.
Farmhand does not require you to provide any sensitive data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, and biometric data to use the Services.
We do not directly collect or store any payment information. We use third-party, PCI-compliant, payment processors, which collect payment information on our behalf in order to complete transactions. Our administrators are only able to view limited transaction information via our payment processors’ portals.
Depending on how you use the Services, we use your personal information in the following instances:
Aside from disclosing your information to those of our personnel who are authorized to process the information in order to provide the Services and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.
We will share and disclose personal information of Authorized Users with the Account Holder and other Authorized Users.
If you are an Account Holder and designate an Authorized User, and share your data and/or information with Authorized Users through the Services, we will share your information with such Authorized Users. For example, depending on the permissions an Account Holder enables for an Administrator, that Administrator may be able to access and see Account Holder’s Account information, including, without limitation, certain payment information.
In addition, we will share and disclose personal information of Authorized Users in accordance with the Account Holder’s instructions, including any applicable terms in the Agreement, and in compliance with applicable law and legal process. If you are an Authorized User, please discuss with the Account Holder about how your information may be used, shared and/or disclosed by us and the Account Holder.
We share personal information with third parties that provide services to help us provide the Services, and to otherwise operate our business. Depending on how you use the Services, the following categories of third parties collect data on our behalf or receive personal information:
For a list of all third-party service providers we use, please contact us. We require all third party service providers to respect the security of your personal information and to treat it in accordance with the law. Except as otherwise set forth below with respect to Third Party Integrations, we do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions, unless the data is rendered fully anonymous.
When interacting with Third Party Integrations in connection with the Services, certain data and information may be exchanged between us and the provider of the applicable Third Party Integration. The applicable providers of Third Party Integrations may use your personal information differently than we do and we do not control their use of your information. Please review the privacy notices for the Third Party Integrations. We currently use the following Third Party Integrations:
We may also share data with third parties to whom we choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this Privacy Notice.
Personal information that we collect about you through the Services may be shared with the employees, contractors, and agents of Farmhand and our affiliated and subsidiary entities (“Affiliates”) who are involved in providing or improving the Services that we offer to you. We obligate the employees, contractors and agents of Farmhand and our Affiliates to ensure the security and confidentiality of your personal information and to act on that personal information only in a manner consistent with this Privacy Notice.
If we are required to disclose personal information by law, such as pursuant to a subpoena, warrant or other judicial or administrative order, our policy is to respond to requests that are properly issued by law enforcement within the United States. Under such circumstances, unless prohibited by applicable law, we will attempt to provide the Account Holder with prior notice that a request for personal information of Account Holder and/or its Authorized Users has been made in order to give Account Holder an opportunity to object to the disclosure. We will attempt to provide this notice by email, if Account Holder has given us an email address. However, government requests may include a court-granted non-disclosure order, which prohibits us from giving notice to the affected individual. In cases where we receive a non-disclosure order, we notify the Account Holder when it has expired or once we are authorized to do so.
Note that if we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or serious physical injury to a person, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.
If you are an Account Holder and have not otherwise opted out, or if you have opted in to receive direct marketing emails and SMS messages from us, we may use your personal information to send you marketing information about the Services, other Farmhand products and services, new product releases, and new feature releases of the Services that we think may interest you. We carry out direct marketing by email.
If you no longer wish to receive marketing communications, you have the right at any time to opt out as further explained in Your Choices.
If you are an Account Holder and would like to correct or update certain personal information, please contact us at hello@gofarmhand.com and we will use reasonable efforts to correct and/or update such information. If you are an Authorized User, you must contact the Account Holder to request corrections or updates to personal information of yours we may process on behalf of the Account Holder.
Account Holders may manage the receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing emails. We will use commercially reasonable efforts to process such requests in a timely manner. Note that you cannot opt out of receiving transactional emails or communications related to the Services (e.g., requests for support), which, for the avoidance of doubt, are not marketing communications.
With respect to your choices regarding cookie and other tracking technologies, most web and mobile device browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers or mobile devices. Please note, however, that by blocking or deleting cookies used on the Services, you may not be able to take full advantage of the Services.
Farmhand does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use the Services.
On or through the Services, we may provide or make available, for informational purposes only, links to other websites or resources with which we do not have a contractual relationship and over which we do not have control (“External Websites”). Such links are not paid advertisements, nor do they constitute an endorsement by Farmhand of those External Websites, and are provided to you only as a convenience. By clicking on links to External Websites, the operators of the External Websites may collect your personal information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.
Personal information is processed for the period necessary to fulfill the purposes for which it is collected (for example, in connection with the Services provided to Account Holder pursuant to the Agreement), to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.
In order to determine the most appropriate retention periods for your personal information, we consider the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal information, and applicable legal requirements.
In some instances, we may choose to anonymize personal information instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal information can be linked back to any specific individual.
If you are an Authorized User, contact the Account Holder if you wish to request the removal of personal information under their control.
We have put in place reasonable and appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. For example, we use encryption, secure socket layer, firewalls, and password protection. In addition, we limit access to personal information to those employees, agents, contractors and the third parties who have a business need-to-know.
We also have procedures in place to deal with any suspected data security breach. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and while we take reasonable steps to provide secure services, by using the Services, you understand and assume the risks associated with your activities on the internet.
In addition, you have responsibility and control over protecting your personal information. For example, you, and not Farmhand is responsible for safeguarding your password, and other authentication information you use to access the Services. You should not disclose your authentication information to any third party and should immediately notify Farmhand of any unauthorized use of your password.
In addition, as described in this Privacy Notice, Farmhand cannot secure, and has no responsibility for, any personal information that you share or release on your own or that you request us to share or release.
This CCPA Disclosures section supplements the information provided in the Privacy Notice above and applies only to individuals who are residents of the state of California.
For purposes of these CCPA Disclosures, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include:
In this Notice at Collection section, we are addressing disclosure requirements under California Civil Code §1798.100(b) and California Attorney General Regulations § 999.305 at or before the point of online.
We collect the categories of personal information about consumers as described in the Section titled Information We Collect.
Beyond the disclosures set forth in Notice at Collection above, we are providing additional disclosures about consumer rights and our personal information handling practices in the preceding twelve months with respect to the Services, as required by the CCPA and regulations of the California Attorney General, including §999.308 (Privacy Policy). We have set out below the categories of personal information we have collected about California residents in the preceding 12 months with respect to the Services and, for each category of personal information collected, the categories of sources from which that information was collected, the business or commercial purposes for which the information was collected, and the categories of third parties with whom we shared the personal information.
We do not and will not sell California residents’ personal information.
You have the right to request that we disclose what personal information we collect, use, disclose and sell about you specifically (“right to know”). To submit a request to exercise the right to know, please use the webform on the Contact Us portion of the Site, call our toll-free phone number 1-833-872-2826 or submit an email request to hello@farmhand.com and include “California Request to Know” in the subject line. Please specify in your request the details you would like to know, including any specific pieces of personal information you would like to access.
We will ask that you provide certain information to verify your identity, such as a code sent to an email address we may have on file for you. If you have a password-protected account with us, we may verify your identity through our existing authentication practices for your account. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. We will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.
You have a right to request the deletion of personal information that we collect or maintain about you. To submit a request to delete personal information, please use the webform on the [Contact Us] portion of this website, call our toll-free phone number 1-833-872-2826 or submit an email request to hello@gofarmhand.com and include “California Request to Delete” in the subject line. Please specify in your request the personal information about you that you would like to have deleted, which can be all of your personal information as required by the CCPA.
We will ask that you provide certain information to verify your identity, such as a code sent to an email address we may have on file for you. If you have a password-protected account with us, we may verify your identity through our existing authentication practices for your account. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. Once we have verified your identity, we will ask you to confirm that you wish to have your personal information deleted. Once confirmed, we will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.
You have the right to opt-out of the sale of your personal information by a business. We do not, and will not, sell your personal information. Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights You may not be discriminated against because you exercise any of your rights under the CCPA in violation of Cal. Civ. Code §1798.125.
You may not be discriminated against because you exercise any of your rights under the CCPA in violation of Cal. Civ. Code §1798.125.
You can designate an authorized agent to make a request under the CCPA on your behalf if:
If you use an authorized agent to submit a request to exercise your right to know or your right to request deletion, please have the authorized agent take the following steps in addition to the steps described in Sections 2 and 3 above:
If you provide an authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with the CCPA.
The Services and its servers are operated in the United States. If you are located outside of the United States, please be aware that your information, including your personal data, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Services, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.
If you have any questions about this Privacy Notice, have additional questions, you can contact us as follows:
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